Your guide to ASO to make your apps top of search results in the App Store


In any of the search engines, the company developing that engine must create competition among its users, whether it is Google, Bing, and even application stores now that have millions of competing applications, so the user must get more accurate while searching An application that searches for it, and to provide it with the search engine it uses the most accurate results, it follows a set of algorithms in order to classify and rank its search results.You may have heard of SEO, an abbreviation for the term Search Engine Optimization, which is a set of techniques used by website owners in order to urge Google in particular to classify their site in the first results of the search engine when searching for a specific word, and our conversation today will be similar to SEO so that we will talk more precisely On the ASO, which is the opposite of SEO, but for mobile apps. In our article, we will focus on the Google Play Store platform, but the same explanation, technologies and features apply to the App Store as well, so please keep this in mind as you read this article.

 What is ASO:

In its simple definition, the ASO is an acronym for App Store Optimization that quotes a bit from the phrase Search Engine Optimization, which is concerned with leading the way in search engines. App Store) by taking a set of actions and technologies in the application that make it the top of the search The ASO is one of the necessary things that every mobile application developer must realize in order to ensure the continuity of its application and interest in it, as is the case for website owners who rely heavily on SEO to achieve the so-called Passive Income through the visits coming from search engines.

 How can you use the ASO in your app?

Have you ever thought how cool it would be if someone searched for a specific term in the Google Play / App Store search and then your app appeared first in the search? Imagine if hundreds of people a day searched for that word every day and hundreds of people a day installed and used it, wouldn’t it be cool (and profitable as well)? The ASO is free to advertise a specific mobile application on the store that hosts it, as it will undoubtedly bring you daily or periodic downloads of your application while you fall asleep. Despite the beauty of this idea, the ASO is not something that can be achieved and we will see this in the folds of this article. But in general, the ASO will help you to make your applications top the search list and also to show them in other search engines such as Google while searching for a specific application idea, and more downloads mean more profit, this is a peremptory matter in the mobile application industry.

 Basic basics in ASO – choosing niches and keywords:

You should bear in mind that this article will only help you to get an idea of ​​the ASO and not professionalize it, as you will need a crash course and many experiences and an understanding of search algorithms and search engine workflow in the store in order to properly activate the ASO for your application, and perhaps this article Just an answer to the question: “How do I get my app to show you in search results for a specific word?” One of the most important basics of ASO is choosing the appropriate niche, and by nic we mean the field of work for your own application, is it a social platform? Download application? Cook application? A news app? Messaging app? Determine the domain precisely and then proceed to the second step, defining the main keywords. The keywords are what will determine the terms that the user will search for in order to find your application, assuming that your application is an application to download from Instagram, then its niche is social networking sites, and the keywords will be: Instagram, download from Instagram, download Instagram, alternative to Instagram …

 ASO basics: identifying the minor and most searched words:

Starting from the keywords, we will now start extracting the secondary keywords. To do that, there are two ways: – The first method: using keyword suggestion platforms based on the search volume, including, for example , the Keywoordtool site , it is enough to put the keywords in order to get search words Secondary, save the most searches, we will need them later.

– The second method: It is a little manual. It depends on taking the keywords for applications that appear in advanced centers from the search engine while searching for the keyword. For example, if you go to the Google App Store and then choose in the search “Download Instagram”, applications will appear in the center. First, go to its link and go to its description and extract the most important keywords available in the description.

 Determine the title and description with high accuracy:

We can assure you that approximately 70% of the ASO depends on allocating the application title and description with high accuracy and focusing your keywords on it. Let us provide you with an example of that.In this application, for example, is dedicated to bringing Instagram followers and unfollowing you with people (I think), it focused well on the terms “Follow” and “Unfollow”, even the name of the application “Followers & Unfollowers”, and the search results may be issued when searching for the phrase “Instagram followers”. I can confirm that he also leads the search in the phrase “Instagram Unfollow”. The application owner focused on the two keywords in both the text and the title, as there are 36 repetitions of the two words together. But if you notice well, he did not add it and stuff it with each other and side by side, rather he inserted it into the text in a simple and concise manner, as if he was writing a regular text and inserted through it the keyword, because filling the keywords returns to you the opposite and it is Uninstall your app from the complete search results.

After you have captured the main and secondary keywords, now create a good title for your application, you can add a simple title next to the name, for example, and in the description do not forget to mention the keywords more than once in a smooth way so that Google finds them just an explanation of the application and not a word filler, as it did Our friend above.

 Other aspects to consider: 

We still have not finished the internal configuration of the application, it is true that your application is now ready in terms of content, but it is not ready yet in terms of interface. The first thing you should take into account is the application icon, which should be attractive and not (much) similar to an official application already in the store. For example, do not take the application “Get Instagram follow-ups” and put in the icon the Instagram platform icon. This will display your application for blocking and Even if it’s accepted, it won’t bring you that many downloads. You must also consider the section or field of the application in order for it to appear in its designated place, if you have an entertainment application, do not put it in the educational applications section. Also, other factors such as the application cover, pictures from the application, and so on must be taken into account while configuring the application internally.

Off metadata factors: 

All that we have done above is considered On-Metadata, meaning that we have configured the application internally only, and if the configuration was good then I have achieved a lot now in the ASO of your application, but there are other factors that the application owner may not be able to fully control and are called the Off factors -Metadata, such as number of downloads, ratings and comments. For this, you will have to help Google with the off-metadata factors, by bringing initial downloads for the application and initial evaluations as well, you can do that by publishing the application on users’ social media sites or advertising it on different platforms or sites, bringing initial downloads of the application and good reviews. Until Google (or Apple) realizes that this application has some prestige that users may need, then you will analyze those on-metadata that you have made and you will archive your application and show it while searching for specific words.

 After Emergence … Ascension: 

In SEO, appearing in search engines is called indexing, while search engines are called ranking. By completing all the above tasks, your application will appear in the application store, perhaps when searching for its name, or in the 50th place when searching for the keyword, now you will have to raise its ranking and start working on the Ranking and this is what you should do for a long time. Fortunately, there are steps that you must always take in order to improve the appearance of your application in the store, here are the most important:

  • Monitor similar or alternative applications: When you access your application, you will find that Google automatically suggests alternative or similar applications to you. It is good to keep your eyes on them, knowing the keywords that these applications are targeting and adding them in your application. 
  • Monitor the ranking of your application internationally: Each country has a specific application ranking (you can find this from the Top tab that shows the most downloaded applications in your country), services such as Appfollow, for example, provide you with these statistics, and other ASO services also provide. 
  • Keep your eyes on the statistics: If you link your application to services like Google Analytics or just follow the statistics from the developer platform, this is good. Keep your eyes on the words that people search for a lot and that lead to the appearance of your application. It also helps you bring new ideas to upcoming applications. 

There is a lot of talk about ASO, but this article is just a simple push that suggests to you the basics that you should follow in order to upgrade your application in the Google Play Store or the App Store. 


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