Google is considered one of the largest technology companies today, and it is categorized for filling its nose in all areas, as it develops systems, software, devices, applications, social media platforms and almost everything, and it also allows the average user to enjoy some platforms such as YouTube or the famous private search engine With it, it also allows companies and people with special projects to enjoy some software that targets them, such as Google Analytics, Google Tag Manager, Google Play Developer, and others. its platforms that are not popular among many is the Google Data Studio platform, a platform that some people may know and perhaps others will hear about for the first time, and for these people we will give you a date in our article that will introduce you to more on the Google Data Studio platform … So come on!
Definition of Google Data Studio:
As the name of the platform indicates, it is a studio to show data and information on a specific platform, so that through this platform you will be able to classify and display information as per your convenience, with the ability to show only the information that you want to show, not all. Many platforms such as Google Analytics, for example, aim to show all the information about your site / channel / application, but its problem is that all the information that has been collected can be viewed by anyone, assuming that I want to share the number of downloads of my application live with someone. Specific, you will have to include it as an administrator in the Google Analytics platform, which gives him access to all the remaining information, but in the Google Data Studio platform, you will be able to specify exactly the type of data you want to show and the way you want it to appear.
Who Should Use Google Data Studio:
The Google Data Studio platform is not directed to everyone and will not benefit anyone, in order to use it you must first have a pre-prepared data source, and here we refer to the owners of websites and blogs who have statistics for their sites, the owners of YouTube channels and content publishers on YouTubers who also own a data source that concerns the number of views, subscribers, comments, etc., also owners of mobile applications who link their platforms to Google Analytics or similar services (such as Firebase), as well as ad managers on Google advertising platforms such as Google Ad Manager. In general, you should be one of those people to benefit from the Google Data Studio platform, if not, the platform will not benefit you at all, or you can download a set of data or data that you previously obtained, this also can be included in the platform in order to configure and classify that data.
When should you use Google Data Studio?
Let’s all imagine the following scenario: While you are browsing your mail normally, you have reached an email from a company (company X, for example) telling you that it has the intention to advertise some of its products on your site, for example, the company answers that you are ready for that, so it tells you that before starting it must look at some of your site’s statistics, such as The daily number of views of the site, the number of monthly views, the most viewed articles, the most commenting articles for you, and so on, of course you have this information, but you cannot just do a Screenshot and send it to the company, it wants it to be a little dynamic so that it chooses by itself the length of time, For example, you want to know the number of your visitors in the last month, then the last 3 months, and then this year.Of course, listing the company as an addict in the Analytics platform is not a safe thing, here comes the role of Google Data Studio. All you have to do now is to use the Google Data Studio platform, then create a new report and add the Data Source to your site (which will be Google Analytics), prepare in the middle of the report all the information that the company requested from you, then extract the link and send it to them.
How do I get started in Google Data Studio?
After going to the platform link (which we will leave for you at the bottom of this article), an interface similar to the image above will appear for you, here you have some options that you can configure now or later No problem, in the above tab you will find 3 sections: Reports, Data Sources and Explore, first thing We recommend that you add it is the Data Sources, so click on the Create button at the top and then choose Add Data Source.
You will be able to choose from a huge amount of resources, including Sheets, Google Analytics, and YouTube Analytics, and you can even upload a group of data in the form of CSV and use it. After you do that, return to the interface of the platform and then choose this time while clicking on the Create Report option, you can also choose one of the templates (Templates) already present in the website interface in case you want a ready-made design. After choosing to add new reports, the platform will ask you to choose one of the existing sources that you previously listed, after selecting it, a blank page will appear for you (in case you choose to create a new report) or tables and reports will be filled in if you choose one of the Templates. In any case, the platform will then look to you like a blank page with a set of tools at the top. Each tool at the top is concerned with making a specific thing (reports, data, dates …). When choosing any of the above tools, you will be able to configure it from the side menu by selecting lines , Colors and positioning, also in the side tab you will be able to choose precisely which stats you want to show.
Almost all of your work will be done in the Add a Chart tab, which will show you a large group of data. After selecting any chart, go to the side properties and then to Dimension in order to choose which data you want to show in that chart. And a lot more through the side settings. After completion, check the quality of the statistics that you created via View at the top, if everything is good, click on the Share button, which will provide you with either a link to share with anyone, or send the report to a specific person via email.